Advertising

I’ve produced a series of postcards to promote the Philistine Press website.  As advertisements go, they’re pretty cool.   On one side is the Philistine logo, which I’m quite find of…

…and on the reverse side you’ll find poems or mini-extracts from each of our ebook releases.  The writers have been helping to distribute the poestcards in various parts of the world, and I’ve been doing my bit as well.  During the day I work in various central London locations, which gives me access to a wide range of bookshops.  I drop off a bunch of them whenever I can.  Obviously this is a small-scale operation.  Think of them as Willy Wonka’s Golden Tickets for grownups. 

I’m not sure how successful they’ve been because there’s no real way of tracking whether they’ve increased our web traffic or not, but I’d like to think they’re more effective than a Facebook or Twitter campaign would’ve been.  We’re on Twitter, and we have a few followers on there, but the majority of our traffic comes from other sources.  I’m sure there are plenty of people out there who could prove me wrong, but I’m not convinced that social networking sites are the best way of promoting yourself as a writer or as a publisher.  I never thought I’d hear myself say this, but whatever happened to good old-fashioned advertising?